Traceability in the Global Value Chain of Blueberry between Mexico and China

Objective: To analyze the traceability system required by Phytosanitary Protocol signed between Mexico and China for export of fresh blueberries. Design/Methodology/Approach: The case study approach is used to Global Value Chain Blueberry (GVCBMC). information obtained through semi-structured interviews bibliographical analysis. Results: blueberry influenced differentiation attributes innocuousness plant health that comply with regulations established Chinese government allow influx their market. provides recovers use codes in labels. Study Limitations/Implications: a single product destined specific market was analyzed, so it cannot be generalized. Findings/Conclusions: companies are part Chinause along other tools management quality, innocuousness, logistics, provide about product, make decisions payments regulations.